watchOS 4, a software update unveiled last summer, brought the ability for Apple Watch users to pair with supported gym equipment through the GymKit programming interface. HealthKit announced in 2014 brought health data into a unified interface to enable a multitude of sensors to track workouts through one database.

These features would foreshadow the Apple Watch’s future.

The company later expanded this in 2008 to allow users to pair their iPod with cardio, while the release of the iPhone 3GS in 2009 enabled users to ditch the dongle and connect directly to the Sports Kit. The “Nike+iPod” initiative revealed in May 2006 laid the groundwork for the company’s future move into fitness tracking and health data.Īt first, “Nike+iPod” started off modest, with a $29 Sports Kit that slipped into the Zoom Moire shoe and interacted with an iPod Nano dongle to track data on time, distance, calories burned and pace. It doesn’t sound like the sort of changes that could reverse Fitbit’s fortunes, but Apple’s experience with Nike shows the importance of fitness partnerships. There’s also an Adidas-designed clock face and a two-tone breathable sports band. Six on-screen workouts designed by Adidas experts are aimed at improving form and performance: dynamic warm up, power pace, metabolic, run activation, strong strides and post-run stretch. The Adidas Edition, which retails for $329, puts fitness first by partnering with the sportswear firm to deliver new training features. In the company’s February earnings, CEO James Park admitted Ionic sales didn’t match up to expectations.

Reviews were lukewarm, with TrustedReviews noting the slow operating system and shortage of apps as its major downfall.

The successor to the Blaze was meant to offer Apple Watch-like features like NFC and GPS in a sleek, fitness-focused package, but it didn’t quite work out that way. Released in September 2017, the original $299 Ionic didn’t exactly transform wearables despite promises of a five-day battery life and advanced tracking. A household name in fitness wearables, Fitbit has struggled to repeat its successes in a screen-based smartwatch market dominated by the Apple Watch. The Fitbit Ionic Adidas Edition hit stores Monday, the start of a new partnership that could bring a similar boost to the line as Apple’s agreement with Nike.

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